We take data security seriously

Please take a moment to familiarise yourself with our privacy policy.

When using this website you trust us with your information. This Privacy Policy is meant to help you understand which data we collect, why we collect it atnd what we do with it.

This is important for several reasons – mostly to ensure the safety of your personal data, but also to ensure that is compliant with the General Data Protection Regulation (GDPR) that will come into effect by May 25th 2018.

This policy applies when visiting all the following domains hosted on this site: and


General Data Protection Regulation (GDPR)

GDPR is a European Union law intended to strengthen and unify data protection rules and rights for the benefit of EU citizens.

GDPR applies to EU organiSations and to non-EU organizations (of any size) that provide goods and services to the EU or that utilise tracking technologies (like cookies or tracking pixels) to monitor EU users’ behavior.

You can read more about the EU GDPR here:

Personal information – what we collect

Through a collection of web technologies, this site offers a variety of features and applications intended to communicate information about Primo’s products and service, our company in general and our relationships with clients/customers and suppliers.

You are always free to block, delete or disable any of these technologies if your browser, installed application or device so permits.

However, if you decline cookies or other similar technologies, you may not be able to use certain features, services or tools.

In general, these technologies allow our site and tools to store relevant information in your browser or device and utilize the information in order to identify you or your terminal to our servers and systems.

Where applicable, we will protect cookies and other similar technologies to help ensure that only we and/or our authorized service providers can access and interpret them.

Our website collects and uses your personal information for the following reasons:


Google Analytics

This website utilizes Google Analytics (GA) to track an monitor user interaction. This data will be used to determine the number of people using our site, to better understand how they find and use our website and to see their journey through the site.

GA data such as your geographical location, device, internet browser etc. is recorded but none of this information identifies you as a person.

GA also records your device’s IP addres which potentially could be used to identify you, but Google does not share this information with us.

GA uses cookies to enable the monitoring process – you can read more about this at Google’s developer site.

Learn more about Google Analytics.

Contact and download forms

If you communicate with us using our contact forms – like the one found on or access gated content from our website, your information will be stored in our backend and sent to us using the Simple Mail Transfer Protocol (SMTP).

Information will then be stored in our email system and may be used for further processing in our CRM system.

Email newsletters

If you join one of our newsletters the email address you submit will be forwarded to CampaignMonitor who provide our email marketing services. We consider Mailchimp a third party dataprocessor.

Your email address and other data will remain in our database as long as we continue to use CampaignMonitor email marketing services or until you specifically request removal from our system. You will be able to do this by using the UNSUBSCRIBE link enclosed in all marketing emails sent by us.

You may also request removal from the mailsystem by sending an email to While your email address is in our newsletter subscription database, you will receive periodic newsletters – approximately 6-8 times yearly.

Our newsletters will contain information about our products and services, market related news and events + invitations to meet us at tradeshows.

Login to product catalogues

If you sign up as a user of our product catalogues we automatically collect and store data related to any input or submission you provide on the site.

When signed in to our product catalogues we store and protect the content you provide by use of our services.

See below to learn more about how we store your information and how long it remains in our databases.

Third party data processors

We use a number of third parties to process personal data on our behalf. These third parties has been carefully chosen for their compliance with the legislation in the EU General Data Protection Regulation (GDPR):


(Analytics and TagManager)

Dynamic Web 

(website content management)


(website hosting)

Microsoft Dynamics CRM 

(Customer relationship management) (


(digital marketing services)

How long do we store your information

We will retain any information collected for the time necessary to fulfill purposes outlined on consent pages related to the individual collection point.

Purposes include – but are not limited to - marketing activities, general information about our services and products, sales contact, newsletters and business intelligence.

At any time you have the right to request data “erased” from our databases. We will respond as quickly as possible – in any event within two weeks.

Data breaches

We will report any incidents of unlawful data breach of our databases or website to all relevant authorities and people within 72 hours of us becoming aware of the breach if it is apparent that identifiable personal data has been stolen.

Data controller

The data controller of this website is

Inter Primo A/S
Højbro Plads 6
DK-1200 Copenhagen
T: +45 3341 8888

Privacy questions

Any questions regarding this policy or any other questions about our data processing or security may be addressed to:

Inter Primo A/S
Højbro Plads 6
DK-1200 Copenhagen
T: +45 3341 8888